/* Campaign family: approved split hero, open editorial rhythm, source-led context. */
@font-face{font-family:WF;src:url('/assets/homepage/fraunces-latin.woff2');font-weight:100 900;font-display:swap}
@font-face{font-family:WI;src:url('/assets/homepage/inter-latin.woff2');font-weight:100 900;font-display:swap}
.purpose-page{background:#f6f4ed;color:#123c32;font-family:WI,Arial,sans-serif}.purpose-wrap{width:min(1180px,calc(100% - 48px));margin:auto}.purpose-page p{line-height:1.7}.purpose-page h1,.purpose-page h2,.purpose-page h3{font-family:WF,Georgia,serif;color:#123c32;letter-spacing:-.025em}.purpose-page h2{font-size:clamp(30px,3.2vw,44px);font-weight:500;line-height:1.15;margin:0 0 24px}.purpose-hero{padding:28px 0 36px}.purpose-hero-grid{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,1fr);align-items:center;gap:28px;min-height:520px}.purpose-hero h1{font-weight:500;font-size:clamp(43px,4.4vw,62px);line-height:1.08;margin:0 0 24px;max-width:640px;text-wrap:balance}.purpose-hero h1 em{font-weight:450;color:#496b56}.purpose-eyebrow{font-size:13px;letter-spacing:.035em;color:#5d7162;margin:0 0 22px}.purpose-lede{font-size:18px;max-width:48ch;margin:0 0 12px}.purpose-action{display:inline-flex;align-items:center;justify-content:center;gap:22px;background:#a84a20;color:#fff!important;border-radius:6px;padding:16px 23px;min-height:52px;text-decoration:none;font-weight:600;margin-top:14px;line-height:1.4}.purpose-action:hover{background:#883a18}.purpose-micro{font-size:12px;color:#576e5e;margin-top:14px}.purpose-page a:focus-visible,.purpose-page summary:focus-visible,.hero-motion button:focus-visible{outline:3px solid #a84a20;outline-offset:4px}.purpose-page .hero-motion{min-width:0;width:100%;max-width:520px;justify-self:end}.hero-motion canvas{width:100%;height:auto;aspect-ratio:760/700;display:block;touch-action:pan-y}.hero-motion__controls{display:flex;align-items:center;justify-content:center;gap:8px;min-height:44px;margin-top:-14px;color:#466450;font-size:12px}.hero-motion__controls button{appearance:none;background:none;border:0;color:#365d49;font:500 12px WI,Arial,sans-serif;min-width:44px;min-height:44px;padding:8px;cursor:pointer}.hero-motion-stage{font-size:12px}.purpose-preview-note{text-align:center;font-size:12px;color:#576e5e;margin:0}.purpose-proof{background:#e7ecdf;border-radius:0 80px 0 0;padding:42px 0}.purpose-proof-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}.purpose-proof h2{font-size:clamp(42px,4.4vw,64px);margin-bottom:12px}.purpose-proof p{max-width:48ch}.purpose-proof .purpose-eyebrow{margin-bottom:14px}.purpose-context{font-size:17px}.purpose-source{font-size:13px;color:#234e3b;text-underline-offset:4px;line-height:1.6;display:inline-block;padding:8px 0}.purpose-source-date{font-size:12px;margin:0;color:#536657}.purpose-stat-note{margin-top:10px;font-size:12px;color:#536657}.purpose-stat-note summary{padding:12px 0;cursor:pointer;min-height:44px;box-sizing:border-box}.purpose-section{padding:72px 0 20px}.purpose-steps{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:46px;margin:40px 0 0;padding:0;position:relative}.purpose-number{font:500 38px/1.2 WF,Georgia,serif;color:#799078}.purpose-steps h3{font-size:25px;font-weight:500;margin:18px 0 12px}.purpose-steps p{font-size:15px;color:#52695a;margin:0}.purpose-checks{display:grid;grid-template-columns:1fr 1fr;gap:100px;padding-top:90px;padding-bottom:24px}.purpose-checks h2{max-width:13ch}.purpose-checks>div>p:last-child{max-width:38ch;color:#52695a}.purpose-check-list>div{position:relative;padding-left:24px;margin-bottom:28px}.purpose-check-list>div:before{content:"";position:absolute;width:6px;height:6px;border-radius:50%;background:#ad6b40;top:12px;left:0}.purpose-check-list h3{font-size:26px;font-weight:500;margin:0 0 8px}.purpose-check-list p{font-size:15px;color:#52695a;margin:0}.purpose-faq{max-width:840px}.purpose-faq details{border-bottom:1px solid #ccd6c8;padding:4px 0}.purpose-faq summary{font-size:17px;line-height:1.5;cursor:pointer;padding:20px 28px 20px 0}.purpose-faq details p{font-size:15px;color:#52695a;padding:0 0 18px;margin:0;max-width:72ch}.purpose-browse{max-width:840px;padding:28px 0 72px}.purpose-browse summary{cursor:pointer;min-height:44px;padding:12px 0;box-sizing:border-box;font-size:14px}.purpose-browse p{font-size:14px;color:#52695a}.purpose-catalogue a{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:14px 0;min-height:44px;text-decoration:none;color:#234e3b}.purpose-catalogue a>span{font-size:12px;color:#52695a}.purpose-next{background:#123d32;color:#f6f4ed;border-radius:90px 0 0 0;padding:62px 0 70px}.purpose-next h2{color:inherit;max-width:800px}.purpose-next p{max-width:600px}.purpose-next .purpose-eyebrow,.purpose-next .purpose-micro{color:#c9d8c9}.purpose-next .purpose-action{margin-top:10px}
@media(max-width:760px){.purpose-wrap{width:calc(100% - 36px)}.purpose-hero{padding:32px 0 28px}.purpose-hero-grid{grid-template-columns:1fr;gap:4px;min-height:0}.purpose-hero h1{font-size:43px;margin-bottom:18px}.purpose-eyebrow{margin-bottom:16px}.purpose-lede{font-size:16px}.purpose-action{font-size:15px;padding:15px 20px;gap:18px}.purpose-page .hero-motion{max-width:320px;justify-self:center}.hero-motion__controls{gap:2px}.purpose-proof{padding:32px 0;border-top-right-radius:55px}.purpose-proof-grid{grid-template-columns:1fr;gap:18px}.purpose-proof h2{font-size:44px}.purpose-proof-grid p{margin-bottom:10px}.purpose-context{font-size:16px}.purpose-section{padding-top:44px}.purpose-steps{grid-template-columns:1fr;gap:28px;margin-top:28px}.purpose-steps li{position:relative;padding-left:48px}.purpose-number{position:absolute;left:0;top:0;font-size:29px}.purpose-steps h3{margin-top:0;font-size:24px}.purpose-checks{grid-template-columns:1fr;gap:24px;padding-top:50px}.purpose-checks h2{max-width:none}.purpose-check-list>div{margin-bottom:22px}.purpose-faq summary{font-size:16px}.purpose-browse{padding-bottom:44px}.purpose-catalogue a{align-items:flex-start;flex-direction:column;gap:8px}.purpose-next{border-top-left-radius:55px;padding:44px 0}.purpose-micro,.purpose-preview-note{font-size:12px}}
/* Own the campaign hierarchy even under legacy global h1/h2 !important rules. */
.purpose-page h1{font-family:WF,Georgia,serif!important;font-size:clamp(43px,4.4vw,62px)!important;font-weight:500!important;line-height:1.08!important}
.purpose-page h2{font-family:WF,Georgia,serif!important;font-size:clamp(30px,3.2vw,44px)!important;font-weight:500!important;line-height:1.15!important}
.purpose-page h3{font-family:WF,Georgia,serif!important;font-weight:500!important}
.purpose-page .purpose-proof h2{font-size:clamp(42px,4.4vw,64px)!important}
.purpose-page .purpose-next h2{color:#f6f4ed!important}
/* Sector stories: authored SVG scenes, finite motion, static complete fallback. */
.purpose-page .sector-motion{margin:0;width:100%;max-width:560px;isolation:isolate;align-self:center}
.sector-canvas{display:block;width:100%;height:auto;overflow:visible;font:24px WI,Arial,sans-serif;color:#183e30}
.sector-canvas text{fill:#274e3b;font-weight:450}
.sector-world{transform-origin:260px 250px}
.sector-canvas .sector-profile-title{font-size:25px;font-weight:600}
.sector-canvas .sector-profile-detail{font-size:23px;fill:#516c56}
.sector-canvas .sector-report-title{font-family:WF,Georgia,serif;font-size:29px;fill:#fff8e8;font-weight:500}
.sector-report-row text{font-size:23px}
.sector-canvas .sector-report-foot{font-size:23px;fill:#4c6851}
.sector-canvas .sector-source-kind{font-size:20px;fill:#506c55}
.sector-canvas .sector-sources text{font-size:23px}
.sector-motion figcaption{font-size:13px;line-height:1.65;color:#31513d;margin:14px 12px 0;max-width:48ch}
.sector-motion figcaption span{display:block;font-size:12px;color:#5a6e5a;margin-top:4px}
.purpose-hero-copy .purpose-lede{max-width:43ch;font-size:18px;margin-bottom:16px}
.purpose-hero-copy h1{max-width:16ch}
.purpose-page--play .purpose-proof{background:#e1e8d6}
.purpose-page--study .purpose-proof{background:#e8e9dc}
.purpose-page--work .purpose-proof{background:#e1e8dd}
@media(max-width:760px){
 .purpose-page .sector-motion{max-width:320px;margin-top:16px}
 .sector-motion figcaption{margin:12px 0 0;font-size:13px}
 .purpose-hero-copy .purpose-lede{font-size:16px}
 .purpose-hero-copy h1{max-width:18ch}
}
@media(prefers-reduced-motion:reduce){.sector-motion *{scroll-behavior:auto}}


/* Audience photography supports the sector animation, never replaces it. */
.purpose-hero{padding:30px 0 42px}
.purpose-hero-grid{grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:42px;min-height:560px}
.purpose-hero-copy h1{max-width:16ch;line-height:1.08}
.purpose-hero-copy .purpose-lede{max-width:38ch;line-height:1.65}
.purpose-page .purpose-hero .sector-motion{max-width:580px;justify-self:end}
.sector-photo-credit{display:block;font-size:11px!important;margin-top:5px!important}
.sector-photo-credit a{display:inline-flex;align-items:center;min-height:44px;color:inherit;text-underline-offset:3px}
.purpose-photograph{margin:0;min-width:0}
.purpose-photo-frame{height:500px;overflow:hidden;border-radius:120px 12px 12px 12px;background:#d5dfcf}
.purpose-photo-frame img{width:100%;height:100%;display:block;object-fit:cover;object-position:center}
.purpose-page--play .purpose-photo-frame{border-radius:12px 120px 12px 12px}
.purpose-page--study .purpose-photo-frame{border-radius:160px 160px 12px 12px}
.purpose-page--work .purpose-photo-frame img{object-position:50% 57%}
.purpose-photograph figcaption{font-size:11px;color:#586b5d;text-align:right;padding-top:3px}
.purpose-photograph figcaption a{display:inline-flex;align-items:center;min-height:44px;color:inherit;text-underline-offset:3px}
.purpose-process{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:70px;align-items:center;padding-top:82px;padding-bottom:28px}
.purpose-process .purpose-steps{grid-template-columns:1fr;gap:25px;margin-top:32px}
.purpose-process .purpose-steps li{position:relative;padding-left:50px}
.purpose-process .purpose-number{position:absolute;left:0;top:0;font-size:28px}
.purpose-process .purpose-steps h3{font-size:23px;margin:0 0 8px}
.purpose-process .purpose-steps p{max-width:45ch}
@media(max-width:1000px) and (min-width:761px){.purpose-hero-grid{gap:24px}.purpose-process{gap:30px}.purpose-photo-frame{height:430px}}
@media(max-width:760px){
 .purpose-hero{padding:30px 0 28px}.purpose-hero-grid{grid-template-columns:1fr;gap:14px;min-height:0}
 .purpose-page .purpose-hero-copy h1{font-size:40px!important;max-width:18ch;margin-bottom:18px}
 .purpose-hero-copy .purpose-lede{font-size:16px;max-width:43ch;margin-bottom:10px}
 .purpose-page .purpose-hero .sector-motion{max-width:340px;justify-self:center;margin-top:4px}
 .sector-motion figcaption{font-size:12px}.sector-photo-credit{font-size:11px!important}
 .purpose-process{grid-template-columns:1fr;gap:30px;padding-top:46px}
 .purpose-photo-frame{height:330px;border-radius:80px 10px 10px 10px}
 .purpose-page--play .purpose-photo-frame{border-radius:10px 80px 10px 10px}
 .purpose-page--study .purpose-photo-frame{border-radius:110px 110px 10px 10px}
 .purpose-page--work .purpose-photo-frame img{object-position:50% 58%}
}
@media(max-width:360px){.purpose-page .purpose-hero-copy h1{font-size:35px!important}.purpose-hero-copy .purpose-lede{font-size:15px;line-height:1.6}.purpose-photo-frame{height:290px}}